what exactly is marketing?

Deciding what activities are encompassed within the term ‘marketing’ is like asking how long a piece of string is! Wikipedia defines 'marketing' like this:

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Marketing Strategy

The key to the success of any brand is a clear and concise marketing strategy. dotCreative takes the goals of our clients and assist them in the formulation of a concise marketing plan, and are then involved in the execution of this plan to achieve the goals set out at the start.

Brand Management

The dotCreative team focus on ensuring continuity of our clients’ brands throughout all communications by coordinating their marketing efforts, maintaining their individual brand identity and improving brand awareness.

Media Planning

dotCreative works with our clients to establish the best media for their brand and campaign, given their goals, target market and budget. We also negotiate with the various media to book campaigns and deliver material timorously.

Promotional Items

A lot of thought goes into sourcing promotional items to ensure that the best possible result is achieved. Our team can source appropriate items for promotional purposes, whether it's for a specific event or just for marketing in general. We have a great relationship with our promotional items supplier and enjoy the benefits of better costs and exceptional service.

Contact us to discuss the specific marketing and advertising needs of your company.