Deciding what activities are encompassed within the term ‘marketing’ is like asking how long a piece of string is! In general, we concentrate on:
Marketing Strategy
The key to the success of any brand is a clear and concise marketing strategy. DotCreative takes the goals of our clients and assist them in the formulation of a concise marketing plan, and are then involved in the execution of this plan to achieve the goals set out at the start.
Brand Management
The DotCreative team focus on ensuring continuity of our clients’ brands throughout all communications by coordinating their marketing efforts, maintaining their individual brand identity and improving brand awareness.
Media Planning
DotCreative works with our clients to establish the best media for their brand and campaign, given their goals, target market and budget. We also negotiate with the various media to book campaigns and deliver material timorously.
Copywriting and PR
The message is as much about the design as it is about the words that accompany it. DotCreative is adept at editing and copywriting of print, web and radio communications for their clients. Public Relations, especially for our property clients, is another service we offer.
Promotional Items and Events
Our Team can source appropriate items for promotional purposes. We also assist our clients with event coordination, from conferences to cocktail parties.
Contact us to discuss the specific marketing needs of your company. |